IJSF - India Jewellery Shopping Festival

India Jewellery Shopping Festival (IJSF), is a unique B2C Direct Marketing initiative by GJC, to completely disrupt the retail jewellery trade and to revive the positive ecosystem for the Gem and Jewellery Industry and its value chain, across India. The B2C festival aims at providing gratification to consumers on purchase of jewellery, based on a threshold value spent at the retailer store. It is the only scheme in India which will penetrate the masses to influence their interest in jewellery, thereby creating ‘Inclusivity for all’. Domestic and foreign visitors will be involved on a massive scale in this B2C activity that will lead to government support. Only GJC members can participate in the IJSF program.

IJSF will be a digital event involving over 5 million consumers, expecting 30-35% growth in sales in jewellery business. Cost of the scheme for retailers would be reduced upto 30%. Approximately 5000 distributors, retailers & corporates across the country, except state of Tamil Nadu, will be allowed to participate. Expecting 12000 crores of business to be generated during this scheme, which is 20% of the total jewellery business for that period. Consumers will be eligible to get an assured gift with every coupon. Post validating the coupon by the consumer, they will be entitled to participate in a periodical (on set of coupons as decided) and a bumper.

Every distributor, retailer and consumer will have a login facility on the app to transfer, track and validate the coupons awarded to them. Coupons shall be transferred digitally at every stage. Data privacy is GJC’s priority, the process advisor EY and app developer shall ensure the privacy and confidentiality of the data. Coupon shall be issued to consumer for FREE on purchase of every Rs.25000 worth of Jewellery. Participant need to ensure that they should not issue short or additional coupons except one for rounded off. End consumers’ information is not required to be uploaded on the app by the retailer.

Prizes

38 percent of revenue received shall be utilized for the prize money.

The prizes are mentioned below :

• Limited edition Silver coin to be issued as an assured gift with every coupon
• 25 gms Gold coin on every set of 5000 coupons, as per the periodical draw. Bumper prize-
  • 5 prizes of 1 kg Gold each (1 prize for national and 4 zonal prizes i.e 1 prize for every zone).
  • 5 prizes of Jadau Jewellery worth Rs. 10 Lakhs each.
  • 5 prizes of Temple Jewellery worth Rs. 10 Lakhs each.
  • 10 prizes of Diamond and Precious Stone Studded Jewellery worth Rs. 5 Lakhs each.
  • 10 prizes of Gold Jewellery worth Rs. 2.5 Lakhs each.
  • 100 Prizes of Diamond studded Gold Coin of Divine Solitaires
• Bumper prizes to be distributed in a ceremonial function in every zone.
• Periodical prizes will be distributed from the retailers’ store.

PROCESS OF PRIZE SELECTION

• Periodical prize shall be selected in following manner :
  • Retailer who subscribed for more than 5000 coupons.
  • Participants of respective cities subscribed for more than 5000 coupons.
  • Participants from respective states subscribed for more than 5000 coupons.
  • Remaining shall be selected nationally.
• Bumper prize shall be selected in following manner :
  • 100 Prizes of Diamond studded Gold Coin of Divine Solitaires
  • 20 prizes of gold jewellery worth Rs. 2.5 lakhs each.
  • 10 prizes of diamond and precious stone studded jewellery worth Rs. 5 lakhs each.
  • 5 prizes of temple jewellery worth Rs. 10 lakhs each.
  • 5 prizes of jadau jewellery worth Rs. 10 lakhs each.
  • 5 prizes of 1kg gold each (1 prize for national and 4 zonal prizes i.e 1 prize for every zone.

** Every coupon will get one chance in periodical as well as bumper draw and winner coupon in bumper draw shall not be entitled for other draw.

For more information, contact :

Mr. Rajendra Sahani - +91 8828133495 / rajendra@gjc.org.in

Mr. Jayprakash Kukreja - +91 96301 11888 / Sales@gjc.org.in