Shilpa Shetty Joins Limelight as Strategic Investor and Brand Ambassador

Mumbai, August 11, 2025 — Luxury is being redefined, and Limelight Lab Grown Diamonds is leading the charge. India’s first scaled lab-grown diamond brand has launched its bold new campaign, “Let’s Get Real”, with actor, entrepreneur, and wellness icon Shilpa Shetty joining not just as brand ambassador, but also as a strategic investor.

The campaign marks a pivotal shift in India’s jewellery narrative—placing innovation, ethics, and conscious consumption at the heart of modern luxury. With over 50 stores across 45 cities, Limelight has pioneered retail acceptance and consumer education in this fast-rising category. By 2026, the brand aims to expand to 100 stores, cementing its role as the torchbearer of new-age luxury.

“Limelight isn’t just participating in the lab-grown diamond category, we’re building it,” said Pooja Sheth Madhavan, Founder and Managing Director. “Let’s Get Real challenges outdated perceptions and reimagines diamonds as a symbol of purpose as much as beauty.”

For Shilpa Shetty, the association goes beyond endorsement. “What drew me to Limelight was the honesty of their story. Lab-grown diamonds are a smart, responsible choice. With Let’s Get Real, you can wear something stunning yet meaningful without compromise. That’s the future of luxury.”

Backed by deep consumer insights, Limelight’s integrated 360° campaign spans TV, digital, print, outdoor, cinema, influencer-led activations, and immersive in-store experiences. It speaks to a generation of independent, value-driven women who want diamonds that reflect their lifestyle and beliefs—not jewellery meant to sit in lockers.

With Shilpa Shetty embodying the brand’s ethos as both ambassador and investor, Limelight is rewriting the playbook for Indian luxury. “Let’s Get Real” is more than a campaign—it’s a cultural reset.

Shilpa Shetty Joins Limelight as Strategic Investor and Brand Ambassador

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