Colours in Life: Shweta Pathak's Journey from Small-Town India to Parisian Grandeur

When Aakarshan Gems & Jewellery made its debut at Paris Fashion Week 2025, it wasn't just another collection unveiling, it was a moment of poetic triumph. From the heart of small-town India to the grand stage of Paris, the brand brought with it a message that shimmered beyond gemstones: beauty, like life, finds its brilliance in emotion.

At the centre of this radiant story was Shweta Pathak, the creative soul behind Aakarshan. Her collection, titled "Colours in Life," emerged as a celebration of human emotion — a luminous symphony of hues and feelings, crafted in gemstones and gold. "Colours in Life," she said, was born from her belief that it is emotion that gives the world its colour. Each gemstone in the collection mirrored a different state of being — the calm blues of serenity, the passionate reds of love, the greens of renewal, and the yellows of joy. For Shweta, this collection was an ode to life's vibrancy and its depth, a reminder that beauty is never monochrome; it is every shade of emotion we dare to feel.

Aakarshan's journey began not in the fashion capitals of the world, but in a quiet Indian town of Bhopal, nurtured by artisans who infused their souls into their craft. What started as a modest family venture soon evolved into a brand that embodied luxury with soul. Standing on the Paris runway, Shweta described the moment as deeply humbling — not just a personal achievement, but a celebration for every Indian craftsman whose hands carried dreams across continents.

Representing India on one of the world's most prestigious stages, Aakarshan brought with it the authenticity of Indian artistry and the finesse of global design. Its ethos "Luxury with soul. Crafted from the heart of India." resonated powerfully amidst the haute couture of Paris.

Jewellery That Feels, Not Just Shines

What set Aakarshan apart from the crowd of luxury brands was its emotional essence. Shweta never designed jewellery to impress; she designed to express. Every piece of Aakarshan was conceived as wearable art — something that reflected not just beauty but personality. "We don't chase trends; we craft stories," she often said, believing that the soul of the brand lay in its sincerity.

Each gemstone was natural, each diamond ethically sourced, and every detail handcrafted with the precision of tradition and the imagination of modernity. In "Colours in Life," Shweta played with contrasts — vivid gemstones paired with minimalist structures, creating a dialogue between vibrancy and restraint, between Indian heritage and international appeal.

The Woman Behind the Muse

The Aakarshan woman, as envisioned by Shweta, was not defined by fashion but by confidence. She was someone who wore her story with grace and strength, who saw jewellery as an extension of her essence. She valued meaning more than sparkle, expression more than exhibition. In designing for her, Shweta captured the spirit of a modern Indian woman who balanced tradition with individuality, softness with power.

A Global Journey with Indian Soul

The Paris showcase marked a new milestone for Aakarshan, which had steadily expanded its global footprint over the years — from Dubai in 2018, where it was a sponsor at the International Wedding Conference, to London in 2022, where it was honoured as an "Inspirational Brand of India" by WCRC Leaders at the House of Lords, felicitated by Lord Meghnad Desai and Lord Swaraj Paul. Each milestone had been a brushstroke in the brand's larger canvas — a portrait of Indian craftsmanship finding its place in the world.

But for Shweta, Paris was only the beginning. Aakarshan was now poised to collaborate with international stylists and concept stores that shared its philosophy — jewellery that told a story, designs that held emotion, and art that transcended geography.

An Ode to Authentic Dreams

Reflecting on her journey, Shweta often urged young designers and women entrepreneurs to trust in their authenticity. "You don't have to start big," she believes, "you just have to start true. When your intent is pure and your purpose clear, the world will find a way to see your light."