Rokde Jewellers Marks a Historic Homecoming in Mahal, Celebrated Among India’s Top 50 Jewellers

It was still dark outside when the first customers began lining up at Mahal, Nagpur, on September 26, 2025. By 6 AM, a crowd had already gathered, some carrying anticipation, others nostalgia as Rokde Jewellers prepared to unveil its most ambitious chapter yet: the grand reopening of its Mahal showroom.

Measuring a staggering 16,000 square feet, this was not just another store launch—it was a homecoming. For the Rokde family, this address was where their story began. From a modest silver workshop to Vidarbha’s largest jewellery destination, the Mahal outlet’s transformation was a moment steeped in emotion and pride.

The grand reopening glittered with festivity. Marathi film actress Prajakta Mali graced the occasion, her presence adding a touch of stardust to an already radiant morning. Yet, it wasn’t just the celebrities or the scale of the store that drew thousands; it was the connection the people of Nagpur felt with the name Rokde.

In a masterstroke of marketing, Rokde Jewellers offered a time-sensitive promotion—60% off on making charges, gradually tapering by 5% every hour until noon, when it settled at a flat 40%. This clever incentive turned curiosity into action, as eager customers streamed in to be part of the celebration before the discounts faded, minute by minute.

The revamped showroom reflected a marriage of heritage and modernity—traditional gold and silver karigari meeting contemporary design and technology. It was a retail space that told a story, each counter and display glimmering with the trust the brand had earned over generations.

A Legacy Forged in Silver and Gold

The Rokde journey began over 180 years ago, when Shree Markand Raoji Rokde started a modest business at Itwari, Nagpur. His craft lay in intricate silver karigari work—a skill that reflected not just artistry, but devotion. His son, Shree Rambhauji Markand Rao Rokde, carried the torch forward in the early 1900s. Guided by a deep belief that customer satisfaction was as precious as gold itself, he began customizing pieces to suit each client’s wish.

As the demand grew, he expanded into ready-made jewellery, ushering in an era when Rokde Jewellers became synonymous with quality craftsmanship in the heart of Nagpur.

Then came Shree Bhaiyaji Rambhauji Rokde, who joined the family enterprise in 1960. With an education in commerce and a passion for preserving traditional artistry, he steered the business into the modern age—balancing the meticulousness of karigar work with the professionalism of organized retail.

A Legacy Reimagined

By the 1980s and 1990s, the baton had passed to the next generation, Rajesh Bhaiyaji Rokde in 1985 and Sarang Bhaiyaji Rokde in 1995. Together, they brought new energy and vision. The opening of the Badkas Chowk Mahal showroom in 1995 marked a defining milestone—the modest shop had now evolved into a grand retail experience.

What began in Itwari as a craftsman’s dream was now a full-fledged jewellery empire rooted in purity and trust. As customer response grew exponentially, Rokde Jewellers expanded further—launching outlets at Nagpur Airport (2018) and Laxmi Nagar (2019), followed by their Corporate Office at Civil Lines, which formalized their transformation into Rokde Jewellers Limited.

The expansion didn’t stop at Nagpur. With the opening of their Bhandara branch, the Rokde name extended its golden aura across Vidarbha, resonating with the same warmth and reliability that defined its origins.

National Recognition and a New Dawn

Adding yet another feather to their cap, Rokde Jewellers was recently featured among the top 50 jewellery brands in India by ET Now, a recognition that validated not just their scale, but their spirit. For the Rokde family, this accolade symbolized more than prestige; it reflected decades of consistency, integrity, and an unbroken chain of trust passed down through generations.

From Itwari’s narrow bylanes to the gleaming expanse of Mahal, Rokde Jewellers has not merely grown—it has evolved into an emblem of Vidarbha’s pride, where tradition continues to shine brighter with every passing generation.